I'm different, the new EC Blac Platinum hooks have been great, much better quality than the chinese mustads I got. It broke my heart when I got my 4/0 32786 ultra points last spring, they weren't bad out of the box but fishing was a different story. The one think that I loved about the mustad ultra point was that unlike Owner or Gamakatsu, the points on the Mustads didn't fold over when you hit a rock or a snag and neither did the new mustads, nope they just flat out broke! 3 jigs, 3 small snags, 3 broken hook points, I'm done. The EC Black Platinum may not look like much in the smaller sizes but the larger sizes have been awesome for me, I gave a long time friend and customer a free jig made with a 3/0 EC EL111BP EWG jig hook, there are the laser sharp black blatinum hooks and he loved it and wanted all his jig made with that hook. The only thing was he only wanted Gamakatsu hooks in his jigs and I got him to fish the jig with the EC by telling him it was a new style Gammy, he was mad after I told him he was fooled but he thanked me as I saved him 40 cents a jig. Now, the laser sharp hooks are super sharp, Gammys are a bit sharper due to their cutting point, the same as Owner but for pure penetration the EC hook is strong and does a great job, I have a lot of anglers using them now as they all told me they love saving money but it is because they haven't had any problems with lost fish or broken hooks. I tell you this because out of the box my mustads were still goob but on the water they didn't measure up to what I was used to and the BP series from EC have made me real happy, in fact I just ordered another thousand EL111BP jig hooks as I have about 100 or so customers thant now request that hook on their tournament jigs.