Actually ,it's a Heddon FIN-Jig ! I remember as a young teen seein the intro of this jig in the new,annual Spring Heddon catalog. It also came rigged with a special plastic worm,relatively new at the time for bass fishing, and seemed a great concept in a snagless presentation. It was!! That year with the fin-jig-worm I learned to catch largemouth bass at a phenomenal rate! Heck, I'd still love to play with a fin jig in some smaller sizes these days!