Looks like I'm in the minority here.
I like Orvis. Frequently, they send me a very good coupon for $25 off a purchase of $50 or more. If I were to buy around $50 worth of their materials with that coupon, not only would I get a good price, but I'd wind up with a lot of some of the very best craft fur (Polar Fiber) available.
Orvis customer service is excellent. When I purchased my 3-Wt. outfit, I was allowed to cast the very rod and reel I was purchasing outside in their parking lot. The salesman helped me by pointing out and correcting the flaws in my casting that day. Made for a better decision as I now cast that outfit with a 4-Wt. line.
If you go and price some of the rods and reels sold to bass fishermen nowadays, you might not notice much difference in the prices paid by "high end" bass casters and "Orvis Model" fly fishermen. Not discussing function here, just simply price. Many, if not most, major "big box" sporting goods stores carry "high end" rods and reels.
Frankly, I don't see much of a difference between Orvis and the "big box" stores nowadays. Except, they do carry tying tools and materials while many of the "big box" don't.